"Custom Lettering of the 40s & 50s" is a celebration of the stunning and stylistically varied headline lettering that predated modern computer type. Each a unique one-off, custom hand-drawn lettering had a stylistic freedom and creative energy unfettered by traditional typographic rules and regulations. This unique publication collects over 4,500 examples of custom lettering - from urgent rough block capitals to sophisticated looping copperplate scripts, elegant fashion brush scripts and dynamic illustrative sans serifs, the extraordinary range of graphic styles is as exciting as it is stylistically diverse. "Custom Lettering of the 40s & 50s" is an essential handbook for typographers, graphic designers, art directors, design students, and, of course, retro culture fans, lettering aficionados and printed ephemera collectors.
Rian Hughes is an award-winning graphic designer, illustrator, comic artist, logo designer and typographer. He studied graphic design at the London College of Printing before working for an advertising agency, "i-D" magazine and a series of record sleeve design companies. In 1994, he founded his own studio, Device, and has since worked with a wide range of international clients in publishing, advertising, music and fashion. He has also worked extensively for the British and American comic book industries, both as artist and designer.
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