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RRP:
$39.95
This book is jam packed with 100s of innovative international examples of packaging and label design. It will give you the visual inspiration you need to create the design to meet your client brief.
This book is a bible for anyone serious about graphic design. All the templates demonstrate how to cut and fold paper into containers, boxes and packages that are functional, attractive and well designed. The fact that the book comes with a CD of Illustrator/ Freehand templates makes this book practical and a complete solution to your design project.
Packaging is an important factor in any retail environment and a key element in most marketing strategies. Consumers react immediately to package shapes and are influenced by them when making buying decisions.
An attached FREE DVD has packaging templates to show how format crosses to the screen medium – a must in today’s multi-media world.
The FREE attached DVD showcases colour combinations moving across the screen to show how colour can enhance the moving image.
SELLING POINTS
Comes with free DVD with packaging templates for Mac and PC
Reviews in all the graphic and practical arts magazines and on-line resource education sites.
AUTHOR
Matthew Woolman is an associate professor and chair of the Graphic Design Program in the School of Arts, Virginia Commonwealth University. He teaches sequential design, typography and design theory, strategy and management. His is founder and principal of PLAID Studios and co-author, with Jeff Bellantoni, of the original Type in Motion.
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