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RRP:
$99.00
SELLING POINTS:
The interiors shown will have a great appeal to retro/vintage design enthusiasts
Carla De Benedetti is coming to be recognised as a star architectural photographer (in the same class as Julius
Shulman)
De Benedetti"s seductive images define a dramatic style of photography that is completely at odds with the dull, neutral
compositions that are typically published today
This book is will provide valuable inspiration for interior designers and photographers alike
Interiors "70 presents a selection of exceptional Italian interiors photographed by Carla De Benedetti between 1965 and
1975. This was particularly rich period of creativity in the field of interior design and its protagonists included Joe Colombo,
Carla Venosta, Renzo Mongiardino, Alberto Seassaro, Giorgio Pes, Nanda Vigo, and Gae Aulenti. Spaces styled by these
masters characterise a transitional period in the evolution of Italian decor that is not easily categorised. However De
Benedetti"s strikingly eloquent photographs, made for architectural and interior design magazines of the time, offer an
extraordinary commentary on these influential interiors. The dramatically composed images communicate the style of each
space with astuteness and an instinct for the designer"s intentions. The decor of the residences shown, located principally in
Milan, is characterised by a bold use of colour and intriguing geometries, styles that are now beginning to re-emerge in the
world of fashionable magazines. These interiors now exist only in De Benedetti"s photographs which have been restored for
this book and are more luminous and crisp than when they were originally published more than thirty years ago. An informed
text by veteran design journalist Giovanni Odoni sheds light on De Benedetti"s important career and on this undervalued
period in the history of Italian interior design.
Giovanni Odoni is the former director of Casa Vogue and current director of Casamica magazine (published by Corriere
della Sera) and Case da Abitare.
After studying Architecture in Zurich Carla De Benedetti opened her own independent studio in Milan, concentrating on
architectural photography. Her work has appeared in numerous publications including Domus, Abitare, Casa Vogue, House
& Garden, La Maison Française, and The New York Times.
220 colour illustrations
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